About Us

Today marketers are challenged to make an impact in a short span of time, given the very limited attention span that customers can give amongst the colossal social and advertising noise. Hence it is now even more important for brands to make an impression in the minds of customers, with minimal economics.

CBSV Business Consulting can be your ideal partner to shape your future. With a vision to Empower Growth we are an indispensable element of your enterprise. Be it a start-up, a small firm, or an established mid-sized organization, we can help you pivot your company for substantial growth. With over 21 years of marketing, business development and sales expertise, we can work with you to create strategies that work or fine tune your approach to become more effective.

What CBSV can do for you?

What-can-CBSV-do-for-you?

We can create and execute:

  • Marketing Strategy/ Plan
  • Go to Market plan
  • Positioning statement
  • Strategic Marketing Plan
  • Transform service/solution into product
  • Launch a new Product/Solution
  • Demand Generation
  • Content Marketing/ Marketing Communication Plan
  • Digital Marketing Plan
  • Event creation and execution

Our Solutions are best suited for

  • Companies which are at the cusp of growth and need strategic guidance
  • Organizations that are in need of identifying growth levers to improve marketing/ sales efficiency
  • Companies who don’t want to hire a full time Marketing Head
  • Organizations who are unable to find the right kind of marketing resources and manage them
  • Small and medium sized enterprises which are pivoted for growth
  • Start- ups, Incubation companies that need a marketing- sales blueprint

Our Approach

The reason for our success and the ability to repeatedly deliver results is due to our unique methodical and pragmatic approach (show the approach diagram)

  1. LISTEN

The first thing we do after engaging with a client is to fully listen to their needs, situation, goals, vision, objectives and understand their challenges. This forms the basis of our solution.

  1. ANALYZE

We put together all information about the client, analyse and review in detail how their current sales, marketing and business development units are functioning, the methodology they follow, tactics and tools, key result areas and metrics. We go skin deep to understand the gaps between the desired output and as is. This enables us to clearly understand where the organization is currently.

Our-Approach

  1. DESIGN

Considering the industry best practices which comes from our in-depth experience of working with industry-leading companies, we set about a solution design which is pragmatic and measurable. This custom built strategy is holistic and takes into account the needs of the business and its economics. Based on client requirements, we often split the strategic design into Critical, Important and Optional, which also sets the priority for execution

  1. PLAN

Once the strategy is signed off we set to work on creating the plan which contains detailed execution steps that becomes the “how to guide”.

  1. EXECUTE

Execution is the key and we are fully aware of it. Utilizing the knowledge of industry best practices and standards we implement the strategy as per plan.

  1. MEASURE

No plan is complete without measuring the results for desired outcome. At CBSV we strongly emphasise on the need to create tangible results and hence we attach metrics and measure them at each stage

Types of Engagement

In whatever we do we believe in getting involved comprehensively. However CBSV understands that not on all occasions it is possible to engage on a long term basis, given the challenges of time and economics. We can engage with you on two models:

Monthly Engagement

Monthly Engagement

We would engage with you for a monthly fee and provide all strategic guidance required for marketing, sales and business development. This model is ideal for companies that have objectives …

Assignment based

Assignment Based

We could work together on a short term for specific plans and tactics, help you create and execute them.